Logo Design, Brand Identity, Copywriting, Print Design, Website
Morco Fresh is a fresh produce supplier to airline caterers, supermarkets, mining contractors, restaurants, hotels and pubs. Quality service is in their DNA, with family roots in the industry stretching back generations.
Fly The Flag was engaged to redesign their brand identity to reflect the company’s transition from a boutique food service provider to Australia’s leading national fresh produce supplier. We re-imagined Morco’s iconic apple brand mark and created a simple yet considered brand system, documented in the comprehensive brand guidelines.
Printed applications included corporate stationery, vehicle livery, documents, promotional material and apparel. We also designed and developed a responsive website, various email marketing templates and created a social media style guide.
We developed detailed brand guidelines documenting logo versions and rules, core design guidelines for colour, typography and imagery, as well as various brand application examples.
We have designed a consistent, simple yet flexible design system for printed applications. Corporate stationery proudly features the Morco logo and ‘apple’ brand mark, this system is also applied consistently across vehicle livery.
Marketing material includes strong typographic taglines, bold imagery and block colours to extend the brand presence, while still staying true to core guidelines.
We designed and developed the new Morco Fresh website. This custom built responsive website is user friendly and feature rich. The website includes blogs, team profiles, connected social media accounts and contact forms.